$14,413 is our average client savings.
$14,413 is our average client savings.
Toll Free: 844-373-3657
Because you're going to leave the closing table with thousands more by using our service. Now we'll admit, there's a lot to wade through here. But it's going to be worth it, since five minutes reading this FAQ is going to save you a serious amount of money. You should know that when listed on the Zillow site, your home is exposed on one single site on the Internet (actually two, since Zillow owns Trulia, and Zillow replicates your home data and photos out to Trulia as well). But when listed with Landfall Properties, LLC, your home will be seen on hundreds of sites, not just one or two. Logic dictates that if your home data and photos are exposed across a much broader spectrum, it only makes sense that the chances of you being seen are far greater. It's that simple.
Never forget there are only two things that sell a home. That would be an intelligent asking price, combined with massive Internet exposure. Nothing else matters. Obviously, other factors come into play (like location and condition – two factors no broker can change), but at the core, fundamental level, it’s price and Internet exposure that sells property. Landfall Properties, LLC has a syndicated relationship with approximately 90 property search websites. These include sites like Zillow®, Realtor®, Trulia®, Homefinder®, and many, many more. Plus, not only will your home be listed on these 90 websites, but you will be listed on hundreds of other sites. How? Nearly every real estate brokerage in the states of CT, MA, NH, VT, and ME has a website.
And nearly every one of them offers the ability to search for available properties (yours included), right from their website. On top of that, 75%+ of all agents and brokers have their own individual websites. Your home will be seen there as well if these agents have a search function built into their website, which many do. This is massive exposure. If you tried to do this yourself (post to hundreds of websites), it would take you weeks, if not months. We do it in 24+/- hours, and all for FREE. In actuality, you'll be exposed on thousands of websites, but we know people have a hard time wrapping their head around thousands, so we use the more conservative "hundreds" reference.
Obviously, if we're pushing your house data and photos out to hundreds of sites across the Internet, Zillow and Trulia are naturally included in that list. But here's why it's far better to use Landfall Properties, LLC as your "go to" company for mass marketing: Because there is a far greater likelihood a buyer lead will get routed to you directly. How? Before we answer that question, it is important to understand how Zillow generates revenue. It generates revenue from real estate agents and brokers who pay large sums of money to Zillow to get their name and photograph to show up (in the right hand corner of the screen in full color) when someone looks at property details. Go ahead and see this for yourself.
Go up on Zillow®, and search for any property in CT, MA, NH, VT, or ME. Doesn't matter which one. OK, do you see those four pictures of real estate agents on the right side of the screen? Only the one at the top (the listing agent) has any connection to the property being sold. The other three have no connection whatsoever to the property you are viewing. These agents have paid a lot of money to Zillow to get their photo in there, in the hopes a buyer will click on it, thereby setting up the possibility they can serve as a buyer broker for a prospective buyer.
Now I want you to follow me closely here, because this is going to fly by really fast if you're not paying attention. Major sites like Zillow and Trulia provide buyers with the ability to directly communicate with the various agents listed on the page. By listing with Landfall Properties, LLC, the photo and contact information for Principal Broker Paul R. Marino will be cited right at the top (above the other three agents that have no connection of any kind to your property). Human nature is to click the one at the top, plus, it's the default selection in Zillow and Trulia. When the Zillow or Trulia lead comes into Landfall Properties, LLC, we immediately bounce it to you for followup. We do not intercept buyer inbound leads.
How do you know we're telling the truth? Test the sites for yourself. Go to Zillow or Trulia (for example), once your listing is up and live, and fill out the “I want more information” box. Or, tell a friend, whose email we do not know, and sit back and watch the result. The result is, your cell and email will light up. This is your best chance of connecting with a buyer directly, and bypassing a broker commission of any kind (no listing side sales commission, and no buyer broker side sales commission). Attention to detail on buyer leads is what sets us head and shoulders above the competition. Never forget, every home sale begins with an inbound buyer lead.
Now you might be asking: "Well, I can just list my home for free on Zillow, and my contact information will be listed right on the page". Sure it will. At the bottom of the list of four agents, and dimmed out in gray. Most buyers do not know how the system works, and will naturally "tag" a full color photo at the top of the list, not to mention the fact the Zillow default selection is the one at the top, not your dimmed out option at the bottom. So what happens in a high percentage of cases is that your contact information will not be selected. That mouse click just cost you a five figure sales commission. Ouch.
We often see the following verbiage attached to a For Sale By Owner Zillow or Trulia listing: "We will compensate buyer brokers 2.5%". Your offer is falling on deaf ears. Why? Because it is buyers that are using Zillow to look for properties, not agents and brokers. Agents and brokers are using their respective local Multiple Listing Service (MLS). Even if an agent or broker does see your offer, in the back of their mind they are thinking: "How am I going to ensure I actually get paid a commission on this transaction, and won't be cut out of the deal? By working with another MLS broker, at least I know my payment is guaranteed. With this home seller, I don't know what I'm dealing with".
Here's another very important observation: Why is it that of all the homes listed on Zillow, 97%+/- are also listed with a real estate brokerage? You can see this for yourself by going to Zillow and filtering your search so that it only displays For Sale By Owner properties. Now remove the filter and conduct the search. The numbers are nearly identical, meaning only 3%+/- are "go it alone" For Sale By Owner sellers. Why is this percentage so small? It's because real estate brokerages get results (i.e. a sold property), not because sellers have a particular affinity for real estate brokers.
By listing with Landfall Properties, LLC, your home data and photos will be pushed out to hundreds of agents in your market area, who are motivated to find a buyer because they know they will unequivocally be compensated (via our contractual relationship with the Multiple Listing Service [MLS]). This is not stopping you from finding a buyer on your own and paying nothing to any real estate brokerage. Continue to do whatever it is you are doing to locate a buyer. But if it doesn't work, at least you've got a backstop. And if you do have to pay a real estate commission, it is 50% to 67% lower than a full service 6% commission (for example). This places thousands of dollars back in your pocket.
For starters, we provide you with a FREE active listing in your particular state Multiple Listing Service (MLS). For CT sellers, that means entry into the SmartMLS® system. In MA, its the MLSPIN® database. NH and VT home sellers are entered into the NEREN® MLS system. ME listing sellers are entered into the MREIS® MLS broker affiliated database. And if you’re not in these various state specific databases, the chances of selling your home are remote. These MLS databases are the real deal – the exact same database all agents and brokers use to post their listings.
But that's just the start. We will ensure your property data and photos are immediately (within 24+/- hours) distributed over the Internet to a massive array of property search websites (see the scrolling list of sites near the top of the home page). Your property data and photos are distributed to 90+/- property search web sites for which we have a syndication agreement. These include sites like Zillow®, Realtor®, Trulia®, Homefinder®, and many, many more. Plus, not only will your home be listed on these 90+/- websites, you will be listed on hundreds of other sites. How?
Nearly every real estate brokerage in the states of CT, MA, NH, VT, and ME has a website. And nearly every one of them offers the ability to search for available properties (yours included), right from their website. On top of that, 75%+ of all agents and brokers have their own individual websites. Your home will be seen there as well if these agents have a search function built into their website. This is massive exposure. If you tried to do this yourself (post to hundreds of websites), it would take you weeks, if not months. We do it in 24+/- hours, and all for FREE.
This next feature is important, as it is CRITICAL to your success. Every prospective buyer lead that is routed to Landfall Properties, LLC is sent directly to you. We do not intercept buyers. This is an incredibly valuable service that simply can not be matched by anyone in the business. All leads, whether coming into Landfall Properties, LLC by phone, text, email, or chat will be immediately routed to both your text capable cell phone and your email. Certain sites (major sites like Zillow and Trulia) will provide buyers with the ability to directly communicate with Landfall Properties, LLC from their site. When the lead comes into Landfall Properties, LLC, we immediately bounce it over to you for followup.
How do you know we're telling the truth? Test the sites yourself. Go to Zillow or Trulia (for example), once your listing is up and live, and fill out the “I want more information” box. Or, tell a friend, whose email we do not know, and sit back and watch the result. This is your best chance of connecting with a buyer directly, and bypassing a broker commission of any kind (no listing side sales commission, and no buyer broker side sales commission). Attention to detail on buyer leads is what sets us head and shoulders above the competition. Never forget, every home sale begins with an inbound buyer lead.
On some sites, especially brokerage or individual agent sites, the whole purpose of these folks putting your listing up on their site is to allow them to participate as buyer brokers in the purchase of your home. No worries. Buyer brokers are your friend, for there is no more important person than the person that can actually bring forth a buyer. Sure, you'll pay the buyer broker 2% to 3% (a figure you determine), but isn't that a whole lot better than paying 5% to 7%?
$14,413 is the average amount (as of 3/14/2018) our clients have saved (money put in their pocket on closing day), when looking across all our transactions, throughout the entire New England market, from Connecticut to Maine. If you want to know actual, hard, demonstrable savings, refer to our Success Stories sampling at the bottom of this web page. Here you'll find a large sampling of recent Landfall Properties, LLC brokered sales that show you exactly how much money the seller saved. Need proof? Use the Contact Us link, and ask us for contact information for any home seller cited in Success Stories, or for any Testimonial.
Many of our clients save a lot more. Some less. It all depends on the sale price of your home. For example, a seller in my boyhood home of Greenwich, Connecticut (where a starter home sells for $1,000,000) will save a minimum of $30,000. By contrast, a seller in my former residence of Limestone, Maine (US/Canadian border), where a starter home can be picked up for $100,000, will save a minimum of $3,000. Use the calculator in the middle of the home page to determine exactly how much you will save using our Flat Fee MLS listing for FREE service.
Let's take a hard look at the numbers. Real numbers. First off, you should know that the whole reason for using our service is to save money. The more the better. Unlike most brokerages (upwards of 80%+/-), we won't have you sign an Exclusive Right To Sell Listing Agreement, meaning that no matter who finds a buyer (even you), you will pay a traditional full commission, generally between 5% and 7%, but entirely negotiable in all New England states. Think about that for a minute. Even if you find a buyer yourself, you still hand over 5% to 7% of the sale price to the listing brokerage. That's $22,500 on a hypothetical $375,000 home sale. Why would you do this? You wouldn't.
Instead, with Landfall Properties, LLC, you will sign a listing agreement that states you will pay 0% (zero percent) if you find a buyer without any broker involvement. You'll have the best of both worlds. Try to find a buyer using whatever methods you're using now, but know that if you're not successful, you'll have literally hundreds of buyer brokers in your market trying to find a buyer for your home, all of whom are happy to be compensated anywhere from 2% to 3%, on average, but totally up to you. Using our calculator at the top of the home page, your minimum savings are $11,250, based on a hypothetical $375,000 home sale price, assuming a buyer broker is involved.
However, your actual savings are likely going to be greater than $11,250. How? Having tracked thousands of transactions in Connecticut for example, we can tell you that the average buyer broker payout is 2.5%. By doing so, you are saving yourself the 3.5% that would typically have gone to a 6% full service brokerage. In fact, your actual savings will be $13,125 (3.5% of $375,000). BUT, if you find a buyer, you will pay absolutely nothing. Zero, to any broker party. You have just saved yourself $22,500 (6% of $375,000). Real money. If you'd like some additional detail on what you should offer a buyer broker, consult my blog post entitled: "How Much Should I Compensate the Buyer Broker When Competing in the MLS marketplace"
So...what do you have to do to earn this $14,413? Three things: 1) List with Landfall Properties, LLC for free; 2) Plant a FOR SALE sign on your lawn if you want to (we can supply a professional sign if your town allows signs); 3) Show your home to prospective buyers and buyer brokers. The simple task of opening the door, and leading the buyer and/or buyer broker on a tour of your home is accomplished by you, the homeowner. However, in light of the fact you will be saving $14,413 on average on your home sale, we figure it’s a task you don't mind doing. Besides, who knows your home better than you? Answer: No one. No agent or broker knows your home like you do, so why not be the one to point out it's best features.
None. It's FREE. No catch. This is literally a zero risk offering. For New England home sellers (CT, MA, NH, VT, and ME) there is only an upside, and never a downside. You may cancel your FREE Flat Fee MLS listing, or FREE Entry Only MLS listing at any time, for any reason.
In a preferred scenario (happens roughly 1/3rd of the time), you'll pay 0% (zero) real estate commission to any broker party. Nothing. This is if you personally locate a buyer. This is distinctly possible, since each and every buyer lead hitting the major sites (Realtor®, Zillow®, and Trulia® gets routed directly to you by Landfall Properties, LLC.) We do not intercept buyer leads. In a worst case scenario, you'll pay between 2% and 3% (a figure YOU decide) to sell your home. That's a substantial improvement over the typical 5% to 6%. On a $250,000 home, it's another $7,500 in your pocket. On a $500,000 home, it's $15,000. Real money. Real savings.
You will be listed on literally hundreds of websites within 24 hours of your house data and photo submital. We're talking massive exposure. For starters, your home will be listed in your state's official statewide Multiple Listing Service (MLS). For CT sellers, that means the SmartMLS® system. In MA, its the MLSPIN® database. NH and VT home sellers are entered into the NEREN® MLS system. ME listing sellers are entered into the MREIS® MLS broker affiliated database.
But that's just the start. We then push your listing out to every single significant property search website in the country, since we have syndicated relationships with all of them. You'll be listed on sites like Realtor®, Zillow®, Trulia®, Homes®, Homefinder®, Redfin®, and another 90+/- more property search websites. Don't be fooled, this is not a free listing in an obscure, proprietary For Sale By Owner database. This is the real deal.
So how do we come up with the claim that you'll be listed on hundreds of websites? Because it's the truth. You will be listed on every brokerage site that has a property search function on their website. How many brokerages are there in each New England state? Hundreds. Why stop there. Individual agents and brokers also have their own websites with property search functions. You'll be listed there as well. You can easily see how our claim of exposure on hundreds of websites is factual.
We strongly encourage you to check out every entry only MLS listing and flat fee MLS listing “competitor” in the marketplace. Quite frankly, there are none. Visit us last. Want to know more, call the Principal Broker directly (Paul R. Marino, 603-781-4811), and ask him anything.
The cost to Landfall Properties, LLC of posting your property to your statewide Multiple Listing Service (MLS) database is so small as to be insignificant to our bottom line. Literally pennies. But you must be a state licensed salesperson or real estate broker, and you must be a member of your particular state's MLS in order to advertise your property for sale in these databases. For CT sellers, that means entry into the SmartMLS® system. In MA, its the MLSPIN® database. NH and VT home sellers are entered into the NEREN® MLS system. ME listing sellers are entered into the MREIS® MLS broker affiliated database. And if you’re not in these various state specific databases, the chances of selling your home are remote.
So, while our costs are negligible, this doesn’t explain how revenue is generated. It’s very simple. Revenue is generated from Buyer Brokerage and Referral Services. As you might imagine, a massive amount of goodwill is generated via our FREE Flat Fee MLS listing service. On closing day, when you're sitting at the table across from your buyers, a smile will come to your face when you realize you'll be walking away with an additional $13,125 to $22,500 (typical for a $375,000 property). This is money that uninformed sellers normally hand over to a Listing Brokerage (company with the sign on the lawn), and/or a Buyer Brokerage (company that procured a buyer).
You might be asking: Is there any quid pro quo (a favor expected in return for something free) involved with this service? Unequivocally no. But experience has shown us that roughly 68% of all home sellers that use our service to successfully sell their home are so thrilled with the "over the top" service and money saved that they engage us as their buyer brokerage in a follow on transaction. Does this mean you have to? Of course not. With some sellers (empty nesters for example), they might own a primary residence, but also own a lakeside vacation home. In retirement, they want to sell their primary residence, and move full time to their lakeside property. In this instance, there is no downstream transaction. No worries. Those same empty nesters I just referenced are the absolute best megaphone we have working for us, because they tell everybody about their positive experience. What goes around comes around.
It is important to emphasize that Landfall Properties, LLC offers a bona fide FREE Flat Fee MLS listing service for two full months (60 days). Provided you are intelligently priced, two full months is more than sufficient time to place your property under contract. Once you're under contract within that 60 day period, we will carry you through all the way to the closing table, no charge, no matter how long it takes after you've gone under agreement. So you might be thinking: "What happens at the end of 60 days if my property is not under contract? Simple. You may cancel your listing and owe nothing. Zero. Walk away. Or, you may conclude that the service you've just been provided was so "over the top", you elect to sign up for our premium listing services. Totally voluntary. Zero pressure.
Landfall Properties, LLC is not unlike many other web based businesses, offering both free products, and supplemental premium services. We don’t know many people that have ever paid anything to use Facebook (the social media platform), or Google (to use their free “gmail”, email account), or Dropbox (to store and share data over the Internet). All three companies generate revenue by offering a free product to the masses, but also offer premium services. Free use of their basic application builds a loyal client base, and some percentage of those clients eventually opt for other services. It’s as simple as that.
Free listing services are just a fraction of what Landfall Properties, LLC offers real estate consumers. We also offer a premium listing package, for a nominal $499 (whereby your listing can remain active for two full years). The number of services we provide in this package dramatically outdistances any "competitor" in the marketplace. Shop us last. It's not even close. Click here to see what is offered in our premium package.
Our Buyer Broker service is unlike any other Buyer Broker service you may be accustomed to. The distinction is, our Buyer Broker services work in conjunction with a rebate (CASH PAID TO YOU). This rebate is paid directly to you at closing, and will appear as a formal line item (Page 2 / Item H / Line 08) on the Closing Disclosure (CD) closing statement. This rebate applies to all kinds of buyers, whether this is your fifth home purchase, or your first.
Rebates paid to Buyers are fully legal in Connecticut, Massachusetts, New Hampshire, Vermont, and Maine, are perfectly legitimate, and in fact, are endorsed by the US Dept. of Justice. The link here (connects you directly to the US Dept. of Justice website) provides a broad overview of the basics.
THE BUYER REBATE PROCESS WORKS IN THE FOLLOWING MANNER:
1) Landfall Properties, LLC provides exemplary Buyer Broker representation by having your CT, MA, NH, VT, or ME home purchase overseen by the consummate professional. Principal Broker Paul R. Marino brings three decades of experience to your home purchase, along with the following: a) 30 years Buyer Brokerage expertise; b) Ethics (not a single CT, MA, NH, VT, or ME state real estate board ethics violation in the past 30 years); c) Credentials (30 year member of the REALTOR® organization, and awarded the ePro® designation); d) Education: BS Economics, Lehigh University; MS Systems Management, University of Southern California; e) Licensed Principal Broker, f) Former Captain, USAF, Strategic Air Command.
2) Landfall Properties facilitates the rebate (you do nothing), and causes your name to appear on Page 2, Item H, Line 08 on the Closing Disclosure (CD), reflecting a credit to you (cash rebate) of 25% of the Buyer Broker commission. EXAMPLE: Assume you purchase a home in Greenwich, CT, Boston, MA, North Conway, NH, Rutland, VT, or Caribou, ME (or for that matter, a property in any city, town, village, hamlet, or minor crossroads in CT, MA, NH, VT, or ME). In our example, the purchase price is $350,000. The Buyer Broker commission is 3% of the purchase price, or .03 X $350,000 = $10,500. Thus, 25% of $10,500, or $2,625 will appear as a rebate to you, reflected on Page 2, Item H, Line 08, of the Closing Disclosure (CD) statement.
3) Landfall’s compensation for serving in the capacity of a Buyer Broker for your home sale will be reflected on the Closing Disclosure (CD) in plain view for all parties to see. Landfall Properties, LLC collects a commission of $7,875 (75% of $10,500), and you collect a cash rebate of $2,625 (25% of $10,500). WIN-WIN. This entire rebate process adds nothing to the purchase cost of your new property, and, in this example, puts $2,625 in your pocket.
4) By using the Buyer Brokerage services of Landfall Properties, LLC, you will have a single point of contact throughout the entire process. You will benefit from the full array of buyer brokerage expertise (i.e. targeting properties that fit your requirements, setting and confirming all showing appointments, tactical negotiating advice, management of all contract, addendum, and related paperwork, handling all “back and forth” minutiae between the Listing Broker and Buyer Broker, assistance with financing requirements, evaluation and response to home inspection, investigation into zoning issues, review and evaluation of home appraisal, review of all Closing Disclosure (CD) documentation in advance of the closing, and essentially handling every aspect of your purchase to ensure a smooth closing, and a pleasant home buying experience.) Feel confident that with 30 years in the business, the advice you receive will be exemplary.
5) The only service we will not provide is an accompanied tour of your prospective new home, which is unnecessary for several reasons: a) There will be a Listing Broker on site to take you through the property; b) Only you know what you want in a home; c) With Google street view, and the vast array of Internet based tools out there, there is precious little we can not tell you about a property without even crossing the threshold. Things like outstanding mortgage balance, liens against the property, real estate taxes, outstanding building permits, legal uses of the land (as defined by the town zoning ordinance), etc.
Nothing escapes our ability to secure for you every conceivable detail about a property you are targeting. Can't you just do this for yourself? Of course you could, but why would you when someone is doing it all for you, and handing you a check for $2,625 to boot? Plus, let me ask you: Having worked the databases of the internet for three decades, do you think we're efficient at tracking down information? You bet we are.
6) When you do find “the one”, Landfall Properties strongly recommends you secure a home inspection to evaluate all systems, components, and cosmetics of the home. This is NOT the job of any Buyer Broker, since you require a specific level of systems expertise, provided by an impartial 3rd party, whose sole function is to “tell it like it is”. If any items of concern are identified with the physical structure, you are further counseled to secure expert advise from a person in the specific construction trade relevant to the potential deficiency (licensed electrician, licensed plumbing/heating contractor, licensed structural engineer, etc.). By following this procedure, you will feel secure knowing you have done everything possible to make an informed decision.
7) Your compensation for the simple act of touring the interior of the property (without a Buyer Broker at your side), is, in this instance, $2,625. As mentioned above, your home tour will be conducted by the Listing Broker. You don’t need another party on hand to exclaim: “Oh what a beautiful kitchen!” LOL. You know what you want as a buyer, and don’t need us to hold your hand. What you need is advice. Advice that is based on 30 years of experience with every sector of the real estate market (brokerage, appraisal, and home renovation).
ARTICLE #26 • Author: Paul R. Marino • “Is There Any Risk to Using Our Flat Fee MLS Listing Service?”
Copyright © 2014- 2018 AUTHOR: Paul R. Marino, REALTOR®, e-Pro® None. It’s FREE. No catch. This is literally a zero risk offering. For New England home sellers (CT, MA, NH, VT, and ME – coming soon to NY, RI, and FL) there is only an upside, and never a downside. You may cancel your FREE Flat Fee MLS listing, or FREE Entry Only MLS listing at any time, for any reason. In a preferred scenario (happens roughly 1/3rd of the time), you’ll pay 0% (zero) real estate commission to any broker party. Nothing. This is if you personally locate a buyer. This…Read More
ARTICLE #1 • Author: Paul R. Marino • “On Any Property I Purchase in CT, MA, NH, VT, or ME, How Can I Collect a Check For Several Thousand Dollars on Closing Day?”
Copyright © 2014- 2018 AUTHOR: Paul R. Marino, REALTOR®, e-Pro® Our Buyer Broker service is unlike any other Buyer Broker service you may be accustomed to. The distinction is, our Buyer Broker services work in conjunction with a rebate (CASH PAID TO YOU). This rebate is paid directly to you at closing, and will appear as a formal line item (Page 2 / Item H / Line 08) on the Closing Disclosure (CD) closing statement. This rebate applies to all kinds of buyers, whether this is your fifth home purchase, or your first. Rebates paid to buyers are fully legal in Connecticut, Massachusetts, New Hampshire, Vermont, and…Read More
ARTICLE #2 • Author: Paul R. Marino • “What do You Really Know About the Broker Entrusted to Sell Your Most Important Asset?”
Copyright © 2014- 2018 AUTHOR: Paul R. Marino, REALTOR®, e-Pro® Paul R. Marino, Principal Broker of Landfall Properties, LLC, holds a BS in Economics from Lehigh University, and brings more than a quarter century of brokerage experience to your transaction. Before entering real estate, he proudly served as a Captain in the USAF, where he excelled in the capacity of Navigation Officer, Senior Training Flight Instructor, and Command Post Officer Controller with Strategic Air Command. Following eight years service as a regular officer, Paul began his real estate career brokering properties in southern New Hampshire, eventually expanding throughout New…Read More